Qualifyed.ai utilizes Machine Learning to create Lookalike Audiences for advertising on Facebook Ads and other Media buying platforms. The process involves training a model based on existing customers' data, considering more than 3,000 demographic and personal attributes, to identify the characteristics of the ideal buyer.

After training the model, it can accurately score 96% of adults in the United States and determine how closely they resemble the ideal buyer. A custom audience of hashed emails is generated, consisting of only the highest-scoring individuals. This audience list is then utilized for media-buying platforms, such as Facebook, to purchase media space.