What is Make?

Make, formerly known as Integromat, is a powerful no-code automation platform that allows users to visually design, build, and manage complex workflows. Whether you're automating repetitive tasks or constructing enterprise-grade integrations across systems, Make empowers individuals and teams to streamline operations and boost productivity—without writing a single line of code.

Key Features

• Intuitive Visual Editor: Design automation workflows using a drag-and-drop interface that’s easy to understand and requires no coding.
• Multi-Step Automations: Build advanced, branching workflows with conditional logic, filters, and error-handling for maximum control.
• Extensive App Integrations: Connect to 1,500+ apps including Google Sheets, Slack, Trello, Airtable, HubSpot, and many more.
• Custom API Integration: For developers or advanced users, connect any app with Make’s HTTP module and custom API capabilities.
• Error Management: Sophisticated tools to track, handle, and resolve failures in your workflows automatically.

Pros

• Highly Visual Workflow Design: Even complex automations can be easily visualized and debugged.
• Scales With You: Supports small automations as well as enterprise-grade, high-volume workflows.
• Robust Customization: Add conditional logic, iterations, and real-time data transformations for dynamic automation.
• Large Integration Library: Hundreds of built-in connectors ensure your favorite apps work together seamlessly.

Cons

• Steep Learning Curve for Beginners: The wide array of options may feel overwhelming at first.
• Advanced Features Behind Paywall: Heavy usage and API calls may require upgrading to a higher-tier plan.

Who is Using Make?

• Marketing Teams: Automating lead flows, campaign tracking, and social media scheduling.
• IT Professionals: Managing system maintenance and bridging tools across cloud environments.
• Sales Operations: Syncing CRM data, updating pipelines, and automating follow-ups.
• Project Managers: Connecting task management tools for seamless project updates.
• Uncommon Use Cases: Digital creators automating file storage and newsletter publishing; HR teams streamlining onboarding workflows.

Pricing

• Free Tier: Get started with a generous number of operations and full access to core features at no cost.
• Pro Tier: Unlock higher limits and faster execution starting at a competitive monthly rate.
• Enterprise Options: Tailored plans for businesses needing advanced performance, SLAs, and dedicated support.

Disclaimer: For the latest and most accurate pricing, visit the official Make website.

What Makes Make Unique?

What sets Make apart is its intuitive visual experience combined with enterprise-grade automation logic. Users can create everything from simple workflows to highly complex, multi-app automations with minimal technical knowledge. Its open API support, detailed error logging, and real-time scenario execution make it a favorite among both no-code enthusiasts and technical users.

Integration Ecosystem

• CMS & Web Platforms: Automate content publishing and updates across WordPress, Webflow, and more.
• E-commerce Integration: Sync inventory, automate order processing, and connect to accounting systems.
• Popular Productivity Tools: Work seamlessly with apps like Notion, Microsoft Teams, Google Workspace, and ClickUp.
• Custom API Connections: Extend Make’s power by building custom modules and integrations using REST APIs.

Conclusion

Make redefines automation by combining flexibility, power, and usability in one platform. Whether you're a startup founder, operations manager, or developer, Make helps you build smarter systems, faster. Its visual-first design, wide integration support, and no-code ethos make it a standout choice for workflow automation at any scale.